Sunshine Coast · Working with businesses across Australia
Google Ads Sunshine Coast.
Reach customers ready to act.
SC Web plans Google Ads work around the searches, service areas and customer actions that matter to your business. Campaign targeting, landing pages and lead measurement are considered together.
Work with someone who runs online businesses.
SC Web is led by Cheyne Curtis, an online business owner and website developer. Running online businesses means dealing with the whole journey: attracting suitable customers, earning the sale, managing costs and keeping the website working.
That operating experience shapes our SEO, marketing and development work. We look beyond a ranking report to the practical questions: Are the enquiries suitable? Can customers find and buy the right product? What does it cost to win a customer? Which improvement is worth making next?
Bring your business goal. We will connect the website work to it.
01 / Google Ads
Search campaigns with a clear business objective
Start with the service or product you want to sell, who can buy it and what a suitable customer is worth. That context helps determine targeting, landing pages and a workable test budget.
An agreed scope can cover account review or setup, keyword and search-term work, advertisements, location settings and ongoing optimisation. We separate campaign management from advertising spend so the costs are clear.
- Review the offer, target locations and demand.
- Group related searches around relevant landing pages.
- Review irrelevant searches and negative keyword opportunities.
- Check conversion actions and the route from enquiry to follow-up.
Work you can evaluate.
The Cuddle Collective Kids Organic Bedding
Website Search Engine Optimisation & Web Design
View project evidence ↗WhaleSongs Noosa | Whale Watching & Charters
Website Development & SEO
View project evidence ↗Sunshine Coast Cars & Utes
Website Development, Wordpress App development & Search Engine Management
View project evidence ↗02 / Google Ads
Give each advertisement a relevant destination
If an advertisement promises a particular service, its landing page should explain that service, show useful proof and offer a clear next step. Sending every search to a broad homepage can make visitors work too hard.
We can scope landing-page content and development alongside the campaign. Page changes may include clearer deliverables, relevant FAQs, mobile contact options and a shorter path to an enquiry.
03 / Google Ads
Set budgets from the economics of the job
Click costs vary by competition, location and the search. Before recommending a budget, we consider your customer value, margins, close rate and capacity to handle enquiries.
Management fees, advertising spend and website work are itemised separately in the proposal. A test should have agreed objectives and review points; spending more without checking lead quality can magnify an existing problem.
04 / Google Ads
Measure useful enquiries, not just clicks
We agree which actions matter and assess how they can be measured. A click on a phone number is not proof that a call connected, and a submitted form is not automatically a qualified lead.
Search terms, page performance and real enquiry quality inform the next adjustments. Where practical, the business should record won jobs and revenue so campaign decisions can be assessed against commercial outcomes.
Questions before you choose a provider
Your next step
Tell us what you want the website to achieve.
Share your website, key services, target customers and the main problem you want solved. We will review the fit and discuss a scoped next step.